Your path to create. Your place to succeed.

Springleaf Financial is one of the nation’s largest consumer finance organizations. They focus on helping people reach their lifetime financial needs with personal loans and other credit related products. It’s their goal to recruit a staff that is both personable and knowledgable. Their ideal employees are conscious of the modern financial challenges and willing to work hard at offering exceptional service for their clientele.

In order to recruit these candidates, I teamed up with our lead user experience designer and offered support in initial research and persona development. While the rest of my team moved on with marketing research, I used the persona and a mobile first approach to design three distinctly different interactive prototypes for client review. After deciding what design best aligned with Springleaf’s recruitment goals, we moved on to refinement and delivery of a great new career site.