A Modern Lifestyle Brand

Absolute Athletic is an athletic apparel startup. I developed the brand with the CEO from the ground up. As a lifestyle brand, Absolute targets a niche “zen lifestyle” audience. With a solid brand concept, I designed a complete brand guide and website. Currently, we are having our fist line of products made. Stay on the lookout for Absolute¬†Athletic in fall of 2017.

Moodboards

Logo Process

Through my process, I consider the contextual existence of a modern brand identity. A good logo needs to be versatile and lives happily across a wide variety of media.

Final Logo