WELCOME TO MY IDEA GALLERY

I forge digital products with usability and visual impression.

Strengths

USER EXPERIENCE

Workshop Facilitation

Journey Mapping

Information Architecture

Prototyping

User Interface Design

CREATIVE

Art Direction

Branding

Illustration

Photography

Lettering

TECHNOLOGY

 HTML5, CSS3, JavaScript

Web, Native & Hybrid Apps

Technical Architecture

AR, VR, XR

Hardware & Software Integration

I am a team player with a belief that the strongest work comes through collaboration. I am a full time UX Designer at Spectrum Health. My goal is to help my clients speak directly to their target markets through understanding of their values. Empathy and creativity are my natural tools for building customer interest and loyalty. My process is adaptable and meant to be a framework for delivering design value. 

 

Concentration

I help my clients focus on what adds value for their users. I use empathy and understanding to support my mission of augmenting human interactions with technology. I believe good design can help people in six categories:

EXPRESSION

Help people express themselves and/or be more creative

DISRUPTION

Re-build a product or service from the ground up by creating new behaviors, usages or markets

 OPTIMIZATION

Make day-to-day activities more efficient

CONNECTION

Support communication between people and communities

ENGAGEMENT

Draw people into an experience by creating delight and delivering meaning

 EMPOWERMENT

Inspire and enable people to go beyond their limits

Adaptable Process

I believe process is the key to great design. Mine is derived from an agile, human centered mindset.

COLLECT

• Research

• Benchmark

• Empathize

IDEATE

• Iterate

• Prototype

• Test & Validate

PRODUCE

• Design Language

• Development Support

• Quality Assurance

DELIVER

• Asset Delivery

• Retrospect

• Repeat!

Latest Work

For more information on my work, please reach out!